Insights worth reading.
Practical writing for firms weighing custom software — what it costs, when it beats off-the-shelf, and how building from an operating model changes the outcome.
Written for the people who have to decide.
Practitioners, not procurement.
These articles are written for partners, practice managers and operations leads at Australian firms — the people who feel the cost of a system that doesn't fit, and who usually have to justify the spend to everyone else. We assume you know your own business well and software vendors less well, so the writing skips the jargon and gets to the trade-offs that actually change a decision.
Honest about when not to build.
We build custom software, so treat anything here with the scepticism that deserves. What we try to do is show our working: where off-the-shelf is the right answer, where a build pays for itself, and what separates the two. A firm that reads this and decides to stay on its current platform has still got value from it.
Grounded in three industries.
Everything here comes out of work with professional services, healthcare and financial services firms. The examples are drawn from those settings — matters and trust accounts, patient records and rosters, client portfolios and compliance obligations — rather than generic software-industry hypotheticals.
One idea, applied repeatedly.
Most of what we publish traces back to a single conviction: software should be engineered from an explicit model of how an organisation runs, not assembled from features and patched into shape afterwards. Our approach explains the method in full; these articles show what it means for cost, timelines and the systems you end up living with.